Web Analytics Service Targets Trade Publishers

first_imgB-to-b magazine publishers now have another tool for proving the quality of their online audiences, in real-time. Demandbase Inc. recently launched its Demandbase Professional Web analytics service that uses IP addresses and target audience profiles to organize visitors based on the company they work for, their interests, behaviors, industries, company size, company revenue and responsibilities.“Saying that you have a million visitors means a lot less than saying you have 147,000 visitors from financial services, for example, and from companies of a specific size,” Demandbase CEO Chris Golec told FOLIO:. “Print media always had a handle on their subscriber lists and who their readers are. Online, however, it’s been reduced to a number of clicks or duration of visits with no comprehensive or real-time view of what that audience looks like from a business perspective.”Demandbase sets its service apart from other online analytics services, including Truviso, because it does not track visitors’ personal info or behavior across sites or ad networks, is used by sales and marketing departments (not IT), and targets b-to-b clients, not b-to-c. “In the consumer world, every click represents a potential buyer, but in the b-to-b world you need to know what percentage of your traffic represents your target audience,” Golec said. “Until you know that, it’s hard to know where to reallocate dollars, where to spend more or spend less. ”Demandbase allows publishers to know how many clicks are coming from their and their advertisers’ target audience. They can then use it to help shape advertisements, to further develop their audience and for new advertiser acquisition.”Demandbase Inc. was founded in 2006 and rolled out the Demandbase Professional service this fall. “Basically, we built a back-end data platform in partnership with and using information from groups like Dun & Bradstreet, Hoovers, Harte-Hanks,” said Golec. “It amasses their data, reorganizes it and creates what we think is a best-in-class business information database that maps that data from Internet registry and IP addresses. We provide our clients with a snippet of code, Javascript, that gets pasted into the HTML of a Web site, either on one page or across an entire site.”A handful of trade magazine publishers are already using Demandbase Professional, including Penton Media and Ziff Davis Enterprise.“Among trade publishers, there not only is a need to grow our audience but to grow the quality of our audience,” said Carine Roman, Ziff Davis Enterprise’s senior vice president of business management and operations. “Demandbase helps us achieve both those goals. As publishers increasingly become lead generation companies, this helps us strengthen our database—which has been built primarily from our magazines and newsletters—and saves us money in collecting those names.”Roman said Demandbase allows Ziff Davis Enterprise, which serves the IT industry, to determine what segment of its online audience is working in IT but within specific markets, like healthcare for instance. “That’s helpful when having conversations with advertisers,” Roman said.Demandbase’s pricing is based on clients’ online traffic volume. “A small publisher can get started for hundreds of dollars a month while a larger publisher with, say, more than 10 million visits a month, might spend thousands of dollars a month,” Golec said.More on this topic B-to-B Heavyweights Form Online Ad Network Prepping Readers for a Digital-Only Switch B-to-B Content Syndication Network NetLine Acquires 123LinkIt.com Inc. Partners with E-Commerce Platform RapidBuyr Vivek Shah IDG, Ziff Davis Enterprise Form PartnershipJust In Editor & Publisher Magazine Sold to Digital Media Consultant Shanker Out, Litterick In as CEO of EnsembleIQ Four More Execs Depart SourceMedia in Latest Restructuring BabyCenter Sold to Ziff Davis Parent J2 Media | News & Notes This Just In: Magazines Are Not TV Networks Bonnier Corp. Terminates Editor-in-Chief for Ethics BreachPowered bylast_img read more

4port universal travel adapter Just 1199

first_imgCharge all the things, whatever country you visit. Ougrand One thing I learned during my recent trip abroad: You can’t have too many plug adapters. You and the missus each need one for your side of the bed. The kids each need one. And don’t forget plugs for things like curling irons and the Chromecast you cleverly packed as well.Read more: How to travel this summer without taking vacation daysThankfully, you don’t need to spend $20 or more per plug — not with this deal. For a limited time, and while supplies last, the Ougrand Universal Travel Adapter is just $11.99 with promo code G9B9NSS4. Regular price: $22. Note that CNET may get a share of revenue from the sale of the products featured on this page. Update: Ugh, this deal was all kinds of trouble. First the price jumped up a bit, then it seemed to sell out very quickly. This despite the seller telling me there were over 700 available.See it at AmazonThe plug provides a pass-through AC outlet for Australia, the EU, the UK and the US. It also serves up four “smart” USB ports: three Type-A and one Type-C.I like the bright green color, which I think makes it less likely to overlook when you’re packing up to go home (or on to the next country).The adapter scored a 4.5-star average rating from over 200 buyers, and both Fakespot and ReviewMeta give those ratings a passing grade.Bottom line: If you’re lucky enough to be traveling abroad, you’ll be glad to have a few of these along. In fact, if you buy more than one, you get added savings. Total price for four plugs, for example: $41.58, which works out to just $10.39 each. When traveling this summer, protect your home with tech Share your voice Mobile Accessories 0:56 The Cheapskate Commentscenter_img 17 Best laptops for college students: We’ve got an affordable laptop for every student. Best live TV streaming services: Ditch your cable company but keep the live channels and DVR. CNET’s Cheapskate scours the web for great deals on tech products and much more. For the latest deals and updates, follow the Cheapskate on Facebook and Twitter. Questions about the Cheapskate blog? Find the answers on our FAQ page, and find more great buys on the CNET Deals page. Tags Now playing: Watch this:last_img read more

Virtusa to buy Polaris in deal worth 350 million Report

first_imgUS-based IT major Virtusa Corporation is reportedly planning to acquire Chennai-based Polaris Consulting and Services Ltd in a deal worth $350 million (Rs 2,310 crore).The Massachusetts-headquartered IT company’s M&A discussion with Polaris is regarded as a step towards cementing its “offerings” and gain access to new clients in banking and financial services, The Times of India reported.”Polaris has the potential to fill gaps in Virtusa’s portfolio and position itself as an end-to-end digital transformation partner,” said Hansa Iyengar, analyst in London-based IT research firm Ovum.Polaris is expected to finalise the acquirer shortly as “negotiations were fairly advanced,” said a source familiar with the development. Fiserv, Genpact, Tech Mahindra are among other “possible suitors”, according to the report.Arun Jain, chairman of Polaris Consulting and Services, holds 29% stake in the company, while Rohatyn Group (formerly Citi Venture Capital International) has 19% stake. Billionaire investor Rakesh Jhunjhunwala also acquired a 4.8% stake in the company.Citigroup is the largest client for Polaris accounting for nearly 35% of its revenue.”Polaris, which counts Citigroup as top client, could find a potential suitor in Virtusa with strong footprint in consumer banking, treasury and capital markets,” said analysts.With JP Morgan Chase, British Telecommunications and AIG Global Services as top clients, Virtusa earned $479 million in revenues last fiscal year and is sitting on a cash pile of $180 million.”Virtusa wants scale and access to a new client base,” Peter Bendor Samuel, CEO of US-based Everest Group said”They have a demonstrated ability to grow services, have a young aggressive talent base and should be able to revitalize a somewhat tired and dispirited business. It’s also good timing for Polaris as valua tions for this are high,” he said.last_img read more

UPDATE Former State Sen Carlos Uresti Sentenced To 12 Years In Prison

first_img Share Robin Jerstad for The Texas TribuneFormer state Sen. Carlos Uresti, D-San Antonio, arrives at the federal courthouse in San Antonio on June 26, 2018. Robin Jerstad for The Texas TribuneFormer state Sen. Carlos Uresti was sentenced Tuesday to 12 years in prison, four months after he was convicted of 11 felonies, including fraud and money laundering. After he’s released, he faces three years probation, according to multiple reports from his sentencing hearing.The San Antonio Democrat will remain out on bond until October, when he’s scheduled for a second, unrelated criminal trial.Uresti has also been ordered to pay $6.3 million in restitution to the victims of a Ponzi scheme perpetrated by the now-defunct oilfield services company FourWinds Logistics. Uresti worked as general counsel for the company, owned a 1 percent stake and earned a commission for recruiting investors, according to court documents.The two-decade veteran of the Texas Legislature, resigned last week, telling the San Antonio Express-News that his decision to leave office was not an attempt to win a more lenient sentence.Experts say resigning his seat — which colleagues on both sides of the aisle have been calling for since hours after the verdict was handed down earlier this year — could win him favor with prosecutors in the October trial.At the hearing, Uresti gave a lengthy statement, apologizing to the victims of FourWinds’ Ponzi scheme and conceding “I should have stepped up.”“I truly feel remorseful, ashamed, disappointed, disgraced, angry at myself and sad,” Uresti said, according to the San Antonio Express-News.Uresti’s defense lawyers asked U.S. District Judge David Ezra for a lenient sentence, touting a “lifetime of honorable achievements,” particularly his legislative efforts to protect vulnerable children. Prosecutors, meanwhile, advocated for at least 17 ½ years in prison.The special election to replace Uresti has been set for July 31. Eight candidates— including his brother, state Rep. Tomas Uresti, D-San Antonio — have lined up for the seat: four Democrats, three Republicans and one Libertarian. Tomas Uresti, a freshman in the state House, lost his primary in March — a somewhat surprising result many attributed to his brother’s conviction.last_img read more

Local Lettuce Farm Looks to Transform Neighborhood Give Second Chances

first_imgralejandro@afro.com Gregory Megginson, an intern with YouthWorks, looks on as Lisa Franklin surveys the lettuce crop.On a formerly vacant lot in the Sandtown-Winchester area of Baltimore City, a series of greenhouses have sprung up, growing over 10 types of lettuce and providing jobs to residents of an area more notable for its vacant housing stock than its green spaces.Part of a series of neighborhood revitalization projects developed by Newborn Holistic Ministries, the farm, known as Strength to Love, is helping to transform both the appearance of Sandtown-Winchester, and its residents.Strength to Love is located on a formerly overgrown lot on Lorman St., between N. Monroe St. and N. Fulton Ave.  The site currently consists of six hoop farms, 150 foot long greenhouses where the lettuce is grown and harvested.  An additional 10 hoop farms are in the process of being built, four on the north side of Lorman and six on the south.According to Lisa Franklin, Strength to Love’s site supervisor, each house goes through a germination cycle of four weeks, and harvesting is done weekly.“We rotate the houses so that we’re constantly getting produce, constantly being able to harvest,” explained Franklin.Of course, producing a crop is ultimately a means to an end.“This is a rehabilitation to reintegrate people who have been incarcerated back into society,” said Franklin of the farm that employs formerly incarcerated men and women, teaching them a skill and offering a second chance they seldom receive elsewhere.  “That is Strength to Love’s mission.”Lettuce growing in one of Strength to Love’s six hoop farms in West Baltimore.Douglas Wheeler was living next door on N. Fulton Ave. when he noticed the greenhouses start going up two years ago. Wheeler, who at 18 served a one year prison sentence, was overcome by curiosity and began showing up to the farm, asking questions and learning about the process of growing lettuce, year round, in an urban environment.Wheeler is now employed on the farm, and says that growing lettuce and understanding what counts as an acceptable harvest has taught him to take pride in the product of his labor.“If I won’t eat it, I’m not letting nobody else eat it,” said Wheeler. “So if I take good care of it, I know it’s good and it makes me feel good to know that I’m helping people.”Maurice Owens is a deacon with Newborn Holistic Ministries and oversees the farm’s operations.  Owens spoke to the various ways the farm is serving the local community.“It’s a very good project,” said Owens.  “It enables [the workers] to have some work in the neighborhood, some fresh food, vegetables, for our community, as well as bringing some money into the church to maybe help some of those who might have misfortunes: gas and electric, rent, children are injured—the whole gamut of life.”Strength to Love’s harvest yields are mostly sold to Big City Farms, an urban farming company that sells produce to area vendors and also serves as a consultant to Strength to Love.The farm has become a point of civic pride, a place where local residents help out by volunteering to clean trash and debris from the site.The Strengh to Love hoop farms from Lorman St.“I love it because the kids in the neighborhood—they’ll mess up everything, you know how kids are in a neighborhood like this—they don’t mess it up at all,” said Damon Leighton, one of the employees on the farm.  “They respect me because I’ve been here so long and they respect my job.  They come through and if they can help they will.”Strength to Love has not only supplied Leighton with a job, it has also made him healthier, introducing him to better food options which, combined with the hard work of farming, have enabled him to lose approximately 75 pounds.For Owens, Strength to Love’s greatest contribution, however, is hope.“This is what we do.  Just a community thing, trying to help all the people in our community, give people jobs, give them some hope,” said Owens.  “When you have some hope you can wake up and get started in the morning.  When you ain’t got no hope, you just lay there and think of something crazy to do, which usually winds up being something bad.”last_img read more

State adopts new tech to strengthen power distribution system

first_imgKolkata: The state Power department has started using a new technology for strengthening the power distribution system with special emphasis on quick identification of faults in electricity supply lines. “We have started using SEEDN technology, which enables us to locate the exact area of the fault as we start moving from the substation located in a particular area, from where the fault has been reported. The technology is equipped with a fault passage indicator, which helps in quick location of the electric pole, where there has been a problem,” state Power minister Sobhandeb Chattopadhyay said. Also Read – Heavy rain hits traffic, flightsEarlier, engineers from the Power department had to travel long distances and check every single pole to identify the exact place of the fault. The department has already installed this technology in 50 feeder boxes across the state.It has been found that due to frequent thundershowers in recent times, there have been frequent power faults and the engineers from the Power department has addressed the situation in no time by the use of this modern technology. Also Read – Speeding Jaguar crashes into Merc, 2 B’deshi bystanders killed”Apart from the inclement weather resulting in power disturbances, overdrawing of power by illegal means have also resulted in power cut,” a senior official of the department said. The department, with the objective of sustainable and uninterrupted power connection, has taken up a project of underground cable system for power supply in 77 urban townships across the state. The department has successfully completed laying of such underground cables for electricity at Nabadwip in Nadia district and Bolpur in Birbhum.”We have targetted to complete the underground power supply project by 2025. We will be taking up an average of 11 urban townships a year for installing this facility. This will help us achieve our aim of laying underground power supply infrastructure for 77 such townships in the state,” an official said. Overhead power supply is often affected when there are inclement weather conditions, like a storm or heavy rainfall. “Apart from this, there is rampant power theft due to hooking, which results in loss for the department. Underground power connection will make the situation much better,” a senior official of West Bengal State Electricity Distribution Company Ltd (WBSEDCL), which is implementing the project said.last_img read more

Celebrate midautumn festival with Moon Cakes

first_imgYauatcha, a dim sum teahouse from London will be celebrating the popular Mid-Autumn Festival of China with the introduction of limited edition moon cakes from September 1 to 30 at their restaurant. Like most Chinese festivals, the Mid-Autumn Festival too has its dedicated delicacy, the moon cake, whose shape symbolises reunion and togetherness in the Chinese culture. Yauatcha has created a modern interpretation of the classic Chinese moon cake, sweet with a thick Chinese style custard infused with Asian ingredients. The outer filling is pastry decorated with delicate patterns to suit the discerning palate. Available in four unique flavour options such as the Jasmine tea moon cake, Salted caramel and sesame moon cake, Coconut and mixed nuts moon cake and the zingy Lemon zest moon cake, Yauatcha will serve these delicious desserts alongside the green tea ice cream. The moon cakes as well as the green tea ice cream are both eggless and thus suitable for vegetarians. It is traditional to eat moon cakes and give them as gifts throughout the month and these would be available at the retail counter to take away at Rs 300 for a box of three at Yauatcha New Delhi. Also Read – Add new books to your shelf Launched in 2004 in London, Yauatcha gained immediate critical acclaim and received its Michelin star within a year of opening. Yauatcha offers authentic dim sum with a contemporary influence as well as wok dishes and other small eats. The concept is a modern interpretation of the traditional Chinese teahouse featuring a wide range of Chinese, Indian, Japanese and Taiwanese teas. Yauatcha is also known for its handmade petitsgâteaux, macarons available both a la carte and retail.last_img read more