MPA Launches Playful New Ad Campaign

first_imgIn 2005, the MPA formed the Magazine Marketing Coalition, in part, to promote the relevancy of magazines in an increasingly digital world. With its members taking huge hits in newsstand and advertising sales in 2008, the Magazine Publishers of America today announced a new ad campaign—dubbed “Under the Influence of Magazines”—to tout the “strong” role magazines play in influencing consumers’ purchasing intent and behavior online.The campaign, created by the agency Toy New York, is scheduled to launch on September 8 with three tongue-in-cheek print ads and seven online ads in advertising trade press and in complimentary copies of MPA member magazines. The ads point to a mini-site, magfacts.org, which claims that magazines are the number one medium in driving search among 18- to 44-year-olds, influencing automotive purchase (66 percent more influential than television) and packaged goods intent.In a twist, the ads will include a spate of product placement—Adidas, Häagen-Dazs and Mini Cooper, winners of the recent Kelly Awards competition for magazine advertising. (The MPA says the companies are not paying for inclusion in the campaign.)The MPA has tried the humor route before to promote the power of magazines, with questionable success. In 2006, the association created a fictional superhero, “Captain Read,” in a $50,000 campaign that was criticized by some of its members as a waste of dues.last_img read more

Super blood wolf moon next up in super year for eclipses

first_img 12 Photos Tags Share your voice Mars, space soldiers and NASA’s big party: The biggest… Finally, January’s full moon is nicknamed the “wolf moon,” because cultures in the Northern Hemisphere used to sit around during the long winter nights and hear howling wolves outside.Put them all together and you get a “super blood wolf moon” that will be viewable for about an hour in the western hemisphere late Jan. 20 or the early morning hours of Jan. 21 in western Europe.And that’s just the start. Four more eclipses are set to happen in 2019, including the big show in South America this July. We’ll have more details on how to view these events as they approach.This post first published on Jan. 2 and will be updated as the various eclipses near.  Sci-Tech 5:33 21 Photos Solar eclipse 2017: Here’s what people saw For eclipse fans in the Americas and western Europe, January also brings the last opportunity to see a total lunar eclipse until 2021. This cool celestial event occurs when the sun, Earth and moon are all in a line, casting the shadow of the Earth on to the moon and giving it a reddish tint — hence the term “blood moon.”When this happens on the evening of Jan. 20 in the western hemisphere, the moon will also be near its closest approach to Earth, making it appear the slightest bit larger in the sky. This is a fairly regular occurrence we call a supermoon.  A NASA image of a “blood moon” blushing red. NASA For sky watchers in parts of north Asia, the new year will begin with the moon taking a “bite” out of the sun a few weeks before the rest of us are treated to the spooky-sounding conjunction of celestial events known as a “super blood wolf moon.”Altogether there will six eclipses observable from planet Earth in 2019, including a total solar eclipse over parts of the Pacific, Chile and Argentina on July 2 like the one that wowed multitudes across the US in the summer of 2017.But there’s also a partial solar eclipse coming up this weekend, on Jan. 6. While much less dramatic than the spectacular sight of a total eclipse, the moon will partially cover the sun for up to a minute and 43 seconds. Observing this, however, will require special protective solar eclipse eyewear that can be purchased online. Remember, looking at the sun without such protection is, of course, very dangerous. To see the eclipse, you’ll also need to be in Japan, Korea or just the right part of Siberia, northeast China, Mongolia or Alaska’s Aleutian Islands.  NASA turns 60: The space agency has taken humanity farther than anyone else, and it has plans to go further.Taking It to Extremes: Mix insane situations — erupting volcanoes, nuclear meltdowns, 30-foot waves — with everyday tech. Here’s what happens. Now playing: Watch this: Comments Shots of the super blue blood moon worth waking up early for 2 Spacelast_img read more

Actor Shrinivas Kulkarni turns producer

first_imgShrinivas KulkarniPR HandoutBeing an actor is not an easy task but dedication and hard work always makes it worth. Not only acting but any creative work needs a lot of passion and dedication. Actor Shrinivas Kulkarni is one of the best examples of this dedication. A simple small town boy who has the degrees of M.B.A. and M.C.A. came to Mumbai and chased his dreams. First he becomes actor and then this self made actor turns producer. What? When ? How? Let’s take look at his journey.Shrinivas has worked in several films as an actor with plenty of well known actors. He has played prominent characters like Malji in film ‘Sawai Sarjachya Navana Changbhala’ along with leading star cast Sharad Ponkshe and Rahul Solapurkar.Later he did a film titled ‘Vartamaan’ where he played a character role as Suresh Patnayak along with other popular actors like Subodh Bhave, Tejaswini Pandit, Avtaar Gill, Kuldeep Pawar. In his other film ‘Hichyasathi Kay Pan’ he played a side role as Vikram (Mangesh Desai’s friend) but yet he managed to make his impression. In this film he worked with popular actors like Vijay Chavhan, Mangesh Desai, Bhargavi Chirmuley, Kushal Badrike, Nirmitee Sawant.He even has a popular play to his account titled ‘Gaav Bilandar Bai Kalandar’ with actors Raghvendra Kadkol and Jaimala Inamdar. He has produced a song titled ‘Mann He Wede’ which was sung by Hindi singer Anvesha and that song is amongst the most popular songs today. Not only this, but soon he is about to produce a new Web centric film. Story is finalized for the film and the shoot will commence soon. This movie will have established actors, but along with them, some fresh faces will also be launched.last_img read more

More Rohingyas fleeing to Bangladesh as 89 killed in fresh Myanmar violence

first_imgRohingya people (back) from Rakhine state in Myanmar gather near the border in Ukhiya town, where Bangladeshi border guards were stopping them from entering, on 25 August, 2017. Photo: AFPAt least 89 people including a dozen security forces were killed as Rohingya militants besieged border posts in northern Rakhine State, Myanmar’s authorities said Friday, triggering a fresh exodus of refugees towards Bangladesh.The state is bisected by religious hatred focused on the stateless Rohingya Muslim minority, who are reviled and perceived as illegal immigrants in Buddhist-majority Myanmar.The office of de-facto leader Aung San Suu Kyi said 12 security officials had been killed alongside 77 militants—the highest declared single day toll since fighting broke out last year.Rohingya people from Rakhine state in Myanmar gather near the border in Ukhiya town, where Bangladeshi border guards were stopping them from entering, on 25 August, 2017. Photo: AFPFriday’s fighting exploded around Rathedaung township which has seen a heavy build-up of Myanmar troops in recent weeks, with reports filtering out of killings by shadowy groups, army-blockaded villages and abuses.Some 20 police posts came under attack in the early hours of Friday by an estimated 150 insurgents, some carrying guns and using homemade explosives, Myanmar’s military said.“The military and police members are fighting back together against extremist Bengali terrorists,” Commander-in-Chief Min Aung Hlaing said in a statement on Facebook, using the state’s description for Rohingya militants.One resident in Maungdaw, the main town in northern Rakhine, said gunfire could be heard throughout the night.“We are still hearing gunshots now, we dare not to go out from our house,” the resident said by phone, asking not to be named.Footage obtained by AFP showed smoke rising from Zedipyin village in Rathedaung township where fighting was ongoing Friday.Rohingya militancy -Despite years of persecution, the Rohingya largely eschewed violence.But a previously unknown militant group emerged as a force last October under the banner of the Arakan Rohingya Salvation Army (ARSA), which claims to be leading an insurgency based in the remote May Yu mountain range bordering Bangladesh.A Twitter account (@ARSA_Official) which purports to represent the group confirmed its fighters were engaging Myanmar’s military in the area and accused the soldiers of carrying out atrocities in recent weeks.Myanmar says the group is headed by Rohingya jihadists who were trained abroad but it is unclear how large the network is.Suu Kyi’s office posted pictures of weapons that had been taken from militants, mainly home-made bombs and rudimentary knives and clubs.Friday’s violence pushed new waves of Rohingya to flee towards Bangladesh.But border guards there said they would not be allowed to cross.“More than a thousand of Rohingya women along with children and cattle have gathered near the land border between Myanmar and Bangladesh since this morning,” Manjurul Hasan Khan, commander of Ukhiya town’s border guards, told AFP.The flare-up came just hours after former UN chief Kofi Annan released a milestone report detailing conditions inside Rakhine and offering ways to heal the festering sectarian tensions there.Commissioned by Myanmar’s own government, it urged the scrapping of restrictions of movement and citizenship imposed on the roughly one million-strong Rohingya community in Rakhine.In a statement Annan said he was “gravely concerned” by the latest outbreak of fighting.“The alleged scale and gravity of these attacks mark a worrying escalation of violence,” he said.New crackdown fears -The UN’s top official in Myanmar, Renata Lok-Dessallien, called on all sides to “refrain from violence, protect civilians (and) restore law and order”.The wedge of Rakhine closest to Bangladesh has been in lockdown since October 2016.Deadly attacks by the militants on border police sparked a military response that left scores dead and forced some 87,000 people to flee to Bangladesh.The UN believes the military crackdown may have amounted to ethnic cleansing of the Rohingya.But the army and Aung San Suu Kyi’s civilian government vehemently deny allegations of widespread abuses, including rapes and murders.They have so far refused to grant visas to UN investigators tasked with probing the allegations.Amnesty International said there were now fears over how Myanmar’s notoriously abusive security forces might respond.“This cannot lead to (a) repeat of last year’s vicious military reprisals responding to a similar attack, when security forces tortured, killed and raped Rohingya people and burned down whole villages,” said Amnesty’s regional campaigns director Josef Benedict.Myanmar security forces have conducted sporadic operations to flush out suspected militants this year, often resulting in casualties among Rohingya villagers.They have spoken of their fear at being trapped in between security forces and the militants, who are accused of conducting a shadowy assassination campaign against those perceived as collaborators with the state.Access to the area is severely restricted and verifying information is difficult.Activists and supporters on both sides of the sectarian divide have a history of posting false images and footage online.last_img read more

Celebrate midautumn festival with Moon Cakes

first_imgYauatcha, a dim sum teahouse from London will be celebrating the popular Mid-Autumn Festival of China with the introduction of limited edition moon cakes from September 1 to 30 at their restaurant. Like most Chinese festivals, the Mid-Autumn Festival too has its dedicated delicacy, the moon cake, whose shape symbolises reunion and togetherness in the Chinese culture. Yauatcha has created a modern interpretation of the classic Chinese moon cake, sweet with a thick Chinese style custard infused with Asian ingredients. The outer filling is pastry decorated with delicate patterns to suit the discerning palate. Available in four unique flavour options such as the Jasmine tea moon cake, Salted caramel and sesame moon cake, Coconut and mixed nuts moon cake and the zingy Lemon zest moon cake, Yauatcha will serve these delicious desserts alongside the green tea ice cream. The moon cakes as well as the green tea ice cream are both eggless and thus suitable for vegetarians. It is traditional to eat moon cakes and give them as gifts throughout the month and these would be available at the retail counter to take away at Rs 300 for a box of three at Yauatcha New Delhi. Also Read – Add new books to your shelf Launched in 2004 in London, Yauatcha gained immediate critical acclaim and received its Michelin star within a year of opening. Yauatcha offers authentic dim sum with a contemporary influence as well as wok dishes and other small eats. The concept is a modern interpretation of the traditional Chinese teahouse featuring a wide range of Chinese, Indian, Japanese and Taiwanese teas. Yauatcha is also known for its handmade petitsgâteaux, macarons available both a la carte and retail.last_img read more